Overview
Purpose
The purpose of this website is to offer detailed information about white water rafting and assist visitors in choosing an appropriate location for this exciting adventure. It also highlights the dangers involved in this sport and emphasizes the importance of teamwork. The website provides a resource for booking rafting trips and offers suitable weather information to help customers choose the best dates for their adventure.
Audience
The target customers for a rafting website are primarily outdoor enthusiasts and adventure seekers, typically ranging in age from 18 to 50 years old. They are individuals who value physical activity and are drawn to the thrill of navigating through turbulent waters. Financially, they are able to afford recreational activities and possibly travel expenses, as rafting often involves visiting natural water bodies that may not be in their immediate vicinity.
These customers are looking for a one-stop platform where they can find comprehensive information about rafting, including details about various rafting locations, difficulty levels, safety measures, and equipment. They also want to be able to book rafting trips and purchase or rent necessary gear directly from the site.
Currently, their needs that aren't being met include a lack of centralized information and booking platforms specifically dedicated to rafting. They often have to visit multiple sites to gather all the necessary information and make bookings, which can be time-consuming and inconvenient.
Given the increasing use of smartphones and the nature of the target audience who are likely to be tech-savvy, the website should be optimized for access on all devices, including desktops, laptops, and especially mobile devices. This will ensure that users can access the site conveniently, whether they are at home planning their trip or on-the-go needing quick information.
Branding
Website Logo
Style Guide
Color Palette
Palette URL:
https://coolors.co/0e7c7b-17bebb-d4f4dd-d62246-4b1d3f| Primary | Secondary | Accent 1 | Accent 2 |
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| [#0E7C7B] | [#17BEBB] | [#D4F4DD] | [#D62246] |
Typography
Heading Font: Grape Nuts
Paragraph Font: Lemon
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
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